An A&R executive studies the recent music industry market share.

Understanding music industry market share: a guide for independent artists, labels, and music tech startups

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What is the music industry market share? Market share in the music industry refers to the percentage of total market revenue attributed to different entities or segments within the industry. This measure enables comparison of the relative size and market presence of companies, genres, or distribution channels in the music market. The first step is…

Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?

Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?

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Something that always really annoys me in sync (but, admittedly, never seems to bother other film fans who aren’t “in music”) is when I hear classic major artists and hits, being used again (and again, and again). Whenever I’ve watched a movie and I feel a bit miffed that I’ve heard all of the artists…