Cutting out time-wasting activities is one of my favourite things to do, and few things are as time-consuming as the fluff in the attention economy. Fluff is actually worse than blatant time-wasters in the entertainment world because it gives the illusion of learning something, when in reality it often just reinforces existing beliefs. If content…
There is a common belief that the music industry does not adhere to the principles of supply and demand. Many people believe that entertainment can be consumed in unlimited quantities, and because art is subjective, there is a market for everyone. While there is some truth to this belief, the success and influence of major…
Strategies for market share and listener retention in the attention economy of music For artists and creative individuals, it may seem odd to think of listeners and fans in terms of a competitive business concept, such as “market share”. However, adopting this perspective is the only intentional approach to go beyond simply uploading your music…
What is the music industry market share? Market share in the music industry refers to the percentage of total market revenue attributed to different entities or segments within the industry. This measure enables comparison of the relative size and market presence of companies, genres, or distribution channels in the music market. The first step is…