You must compete directly with the major labels to win in the attention economy

You must compete directly with the major labels to win in the attention economy

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There is a common belief that the music industry does not adhere to the principles of supply and demand. Many people believe that entertainment can be consumed in unlimited quantities, and because art is subjective, there is a market for everyone. While there is some truth to this belief, the success and influence of major…

How to gain music industry market share as an independent artist

How to gain music industry market share as an independent artist

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Strategies for market share and listener retention in the attention economy of music For artists and creative individuals, it may seem odd to think of listeners and fans in terms of a competitive business concept, such as “market share”. However, adopting this perspective is the only intentional approach to go beyond simply uploading your music…