The majority of my audience is either trying to become a successful musician, or become a successful music executive, in the music industry. My predominant topic of contemplation in the last 6 months has been about why we develop music industry ambitions, how we come to identify with them and subsequently how we become attached…
What’s wrong with content lately? I’ve taken a stand against generic and culturally self-validated information hijacking my attention and battering my subconscious with things I should believe, and advice for how to do things. I believe that tools like GPT have awoken a new level of brutality in me when it comes to not accepting…
Strategies for market share and listener retention in the attention economy of music For artists and creative individuals, it may seem odd to think of listeners and fans in terms of a competitive business concept, such as “market share”. However, adopting this perspective is the only intentional approach to go beyond simply uploading your music…
Feedback is by its nature critical. Its intention isn’t to show your flaws and indicate that you’re rubbish and you can’t improve. It’s to show you that you have weaknesses that you may have overlooked, and by shining light on those weaknesses it gives an opportunity to strengthen them (sometimes even use them to your advantage).