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  • I’m re-approaching how I use social media in the music industry, here’s how

    I’m re-approaching how I use social media in the music industry, here’s how

    21 December 20224 April 2024 last updated:4 April 2024

    It’s easy to see and comment on how consuming social media can be for artists, who arguably should (and want to) spend more time making music and having genuine interactions with fans. I don’t believe in the pressure on artists to also have to have strong social media to succeed in the modern music industry….

    Read More I’m re-approaching how I use social media in the music industry, here’s howContinue

  • Why the “marketing over music” narrative is a virus

    Why the “marketing over music” narrative is a virus

    3 August 202213 March 2024 last updated:13 March 2024

    Music marketing virus Recently, many content creators in the music industry have been spreading the idea that to be successful, an artist must prioritise marketing over their music. However, I believe this is simply not true for a variety of reasons, which I will explain below. I break down several reasons why focusing on music…

    Read More Why the “marketing over music” narrative is a virusContinue

  • My dystopian techno-nightmare

    My dystopian techno-nightmare

    30 June 202215 March 2024 last updated:15 March 2024

    I get distracted a lot by dystopian fear. Maybe it’s time I stopped envisioning the metaverse as an escapist reeling tape of dopamine and TikTok dances on virtual animated billboards ignored by thot-slot-machine-addicted avatars. All the while the sky turns red in the real world, birds fall and the dawn chorus stops. On the tube…

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  • Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?

    Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?

    19 March 202218 March 2024 last updated:18 March 2024

    Something that always really annoys me in sync (but, admittedly, never seems to bother other film fans who aren’t “in music”) is when I hear classic major artists and hits, being used again (and again, and again). Whenever I’ve watched a movie and I feel a bit miffed that I’ve heard all of the artists…

    Read More Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?Continue

  • The music industry is a magnet for mental health problems: a solution is getting offline and doing yoga

    The music industry is a magnet for mental health problems: a solution is getting offline and doing yoga

    17 March 202118 March 2024 last updated:18 March 2024

    How yoga can be a viable tool for music industry mental health support.

    Read More The music industry is a magnet for mental health problems: a solution is getting offline and doing yogaContinue

  • How to use music feedback to get heard by A&Rs and get more streams

    How to use music feedback to get heard by A&Rs and get more streams

    2 January 202118 March 2024 last updated:18 March 2024

    Feedback is by its nature critical. Its intention isn’t to show your flaws and indicate that you’re rubbish and you can’t improve. It’s to show you that you have weaknesses that you may have overlooked, and by shining light on those weaknesses it gives an opportunity to strengthen them (sometimes even use them to your advantage).

    Read More How to use music feedback to get heard by A&Rs and get more streamsContinue

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  • Home
  • About Josh
    • Josh T Smith Music
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