Why the “marketing over music” narrative is a virus

Why the “marketing over music” narrative is a virus

Music marketing virus Recently, many content creators in the music industry have been spreading the idea that to be successful, an artist must prioritise marketing over their music. However, I believe this is simply not true for a variety of reasons, which I will explain below. I break down several reasons why focusing on music…

My dystopian techno-nightmare

My dystopian techno-nightmare

I get distracted a lot by dystopian fear. Maybe it’s time I stopped envisioning the metaverse as an escapist reeling tape of dopamine and TikTok dances on virtual animated billboards ignored by thot-slot-machine-addicted avatars. All the while the sky turns red in the real world, birds fall and the dawn chorus stops. On the tube…

Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?

Why is compiling an old familiar soundtrack in sync and music supervision considered such a good thing?

Something that always really annoys me in sync (but, admittedly, never seems to bother other film fans who aren’t “in music”) is when I hear classic major artists and hits, being used again (and again, and again). Whenever I’ve watched a movie and I feel a bit miffed that I’ve heard all of the artists…

How to use music feedback to get heard by A&Rs and get more streams

How to use music feedback to get heard by A&Rs and get more streams

Feedback is by its nature critical. Its intention isn’t to show your flaws and indicate that you’re rubbish and you can’t improve. It’s to show you that you have weaknesses that you may have overlooked, and by shining light on those weaknesses it gives an opportunity to strengthen them (sometimes even use them to your advantage).