Cutting out time-wasting activities is one of my favourite things to do, and few things are as time-consuming as the fluff in the attention economy. Fluff is actually worse than blatant time-wasters in the entertainment world because it gives the illusion of learning something, when in reality it often just reinforces existing beliefs. If content…
There is a common belief that the music industry does not adhere to the principles of supply and demand. Many people believe that entertainment can be consumed in unlimited quantities, and because art is subjective, there is a market for everyone. While there is some truth to this belief, the success and influence of major…
Strategies for market share and listener retention in the attention economy of music For artists and creative individuals, it may seem odd to think of listeners and fans in terms of a competitive business concept, such as “market share”. However, adopting this perspective is the only intentional approach to go beyond simply uploading your music…
What is the music industry market share? Market share in the music industry refers to the percentage of total market revenue attributed to different entities or segments within the industry. This measure enables comparison of the relative size and market presence of companies, genres, or distribution channels in the music market. The first step is…
The story of Future Garage: a journey into another UK genre that evolved before it peaked As a music producer, I have explored various genres throughout my journey, but none have resonated with me as deeply as Future Garage. Future Garage is my “home genre” – a place where I always feel safe and can…
Introduction In the digital age, artists are encouraged to do everything themselves, from production to distribution. On the production side, I have noticed a significant increase in the number of artist bios changing from “singer” to “singer-songwriter” to “singer-songwriter / topliner / vocalist” and eventually to “singer-songwriter / topliner / vocalist / producer” in the…
Numerous articles discuss how to create a good song from a technical standpoint, examining lyric writing, catchy melodies, chord structure, and arrangement. However, this article takes a step back to ask, “who am I creating this music for?” Our musical perspectives are often influenced by others’ opinions, be it our peers or society/culture as a…
Edit (24/07/2023): I’ve come back to edit this blog post 7 months after making the decision to practice vegetarianism to more holistically reflect how I feel about it now that I truly identify with it. TLDR; I have witnessed fit, strong and healthy people who abstain from animal products, so I know it is possible and that…
It’s easy to see and comment on how consuming social media can be for artists, who arguably should (and want to) spend more time making music and having genuine interactions with fans. I don’t believe in the pressure on artists to also have to have strong social media to succeed in the modern music industry….
Music marketing virus Recently, many content creators in the music industry have been spreading the idea that to be successful, an artist must prioritise marketing over their music. However, I believe this is simply not true for a variety of reasons, which I will explain below. I break down several reasons why focusing on music…