About 13 years ago, after graduating with a degree in music production, I faced my first issue. Potential jobs were a 40-minute-plus train ride away in Brighton, the nearest city. However, the studio positions were hardly ever available, as people who secured these jobs tended not to leave. Despite my initial disappointment, my ambition and…
What does being an artist really mean? Is the concept of work serving the human race? Is there any meaningful value of work beyond paying to live? Why do artists gravitate towards wanting to make their passion their job? How can artists navigate these complexities? When considering the identity of an artist, it seems essential…
I’ve had over 7 months of time in self-employment with low amounts of work from the music industry, putting me in a dire financial position. When my last retainer contract ended, I decided I had had enough of the instability of temporary contracts. I resolved to return to employment, seeking the security, continuity, and structure…
The majority of my audience is either trying to become a successful musician, or become a successful music executive, in the music industry. My predominant topic of contemplation in the last 6 months has been about why we develop music industry ambitions, how we come to identify with them and subsequently how we become attached…
Contracts A split sheet and producer work for hire agreement will be signed. This will outline that the producer will assign all master rights to the client upon completion of the project. The agreements should also outline what rights and royalties will be paid to the producer, whether that’s producer points from the master royalties,…
What’s wrong with content lately? I’ve taken a stand against generic and culturally self-validated information hijacking my attention and battering my subconscious with things I should believe, and advice for how to do things. I believe that tools like GPT have awoken a new level of brutality in me when it comes to not accepting…
Cutting out time-wasting activities is one of my favourite things to do, and few things are as time-consuming as the fluff in the attention economy. Fluff is actually worse than blatant time-wasters in the entertainment world because it gives the illusion of learning something, when in reality it often just reinforces existing beliefs. If content…
There is a common belief that the music industry does not adhere to the principles of supply and demand. Many people believe that entertainment can be consumed in unlimited quantities, and because art is subjective, there is a market for everyone. While there is some truth to this belief, the success and influence of major…
Strategies for market share and listener retention in the attention economy of music For artists and creative individuals, it may seem odd to think of listeners and fans in terms of a competitive business concept, such as “market share”. However, adopting this perspective is the only intentional approach to go beyond simply uploading your music…
What is the music industry market share? Market share in the music industry refers to the percentage of total market revenue attributed to different entities or segments within the industry. This measure enables comparison of the relative size and market presence of companies, genres, or distribution channels in the music market. The first step is…